Making the outdoor advertising market more intelligent
OOH.Watch brings together fragmented planning, development and location information to help identify emerging opportunities across the outdoor advertising market.
Operational today. The platform is deployed, collects planning data automatically every six hours and is used through a secure, map-based workspace.
The problem
Identifying new outdoor advertising opportunities requires bringing together information scattered across planning portals, property records, geographic datasets and commercial market sources.
Much of this research remains fragmented and time-consuming. OOH.Watch is being developed to make that intelligence easier to discover, organise and interpret.
What we've built
The platform is running in production and in use today. Its three core capabilities:
Automated identification and organisation of advertising-related planning activity.
Geographic analysis and visualisation of potential advertising locations.
Tracking relevant planning and development activity over time.
Built with Claude
OOH.Watch was independently conceived, funded and developed by its founder, drawing on professional experience in the outdoor advertising industry.
Without a traditional software engineering background, the founder used Claude Code to turn specialist market knowledge into a functioning software platform: data pipelines, classification and attribution logic, the map-based workspace and the automated tests that keep it reliable.
The next development phase focuses on integrating Claude directly into OOH.Watch's intelligence workflows.
The platform has been designed, built, tested and maintained by the founder working with Claude Code.
An initial pipeline that uses Claude to resolve ambiguous media-owner attribution, with output validation, usage limits and logging built in. It is not part of the live product today.
Development direction
We're developing capabilities that use Claude to interpret complex information, connect related records and help surface commercially relevant insights from large volumes of fragmented data. The objective is to make specialist market intelligence more accessible, consistent and scalable.
Evaluate Claude-assisted attribution against reviewed records to improve the identification and classification of potential outdoor advertising locations.
Interpret planning documentation and extract relevant information, building on the platform's existing rule-based document parsing.
Support more sophisticated research workflows across property, planning and geographic information.
Questions about OOH.Watch? contact@ooh.watch
Contact the Founder